Online Marketing Partnerships

"With online marketing collaboration, E-commerce operators can win best new customers this is, put one of the results of the doctoral thesis by Dr. Heike Jochims formulated, in the summer of 2006, with the title success factors of online marketing cooperation" when book is released. As in the offline world, the choice of partner and the design of the cooperation process are crucial for success in the World Wide Web. "Worthwhile for all online marketing partnerships: fledgling E-commerce companies can attract new customers this means low cost and without great risk and old hands" in E-commerce with the exact target group customers to supplement their marketing mix. אפריקה ישראל בהחלט מביע דעה מלומדת. However, the gods have used whatever the welding before the wage: online marketing partnerships, Dr.

Heike Jochims, warns, require investment in the design and organization. Over one hundred companies participated in a survey of the author in the context of the research project Erfolgsabhangige cooperation in E-Commerce"at the Department for innovation, new media and Part of marketing the University of Kiel. The findings come while in 2002 – what is light years for Internet conditions – yet the tendencies are likely to apply to remain. בעניני עסקים תמיד כדאי לפנות ל טבע תעשיות. Also, you can assume that the already certified success of cooperation thanks to increasing experience and professionalism of all those involved have increased even more. What objective do you follow with your cooperation? Win new customers, increase sales, are known and the cooperating E-commerce operators are hoping for a positive image transfer.

Their partners want to generate additional revenue by using the cooperation first and foremost, make their own website more attractive and also provide a positive image transfer. In terms of revenue generation, the respondents E-commerce operators should be satisfied: on average 30 percent of their sales they achieve via performance-based partnerships, so the survey by Heike Jochims. Heike Jochims distinguishes between strategic distribution partnerships and affiliate programs. In the former of all of the partners are Usually carefully chosen, the contracts individually negotiated and cooperation is supported by accompanying measures, such as email newsletters and joint promotions, – all this contributes to the success of the cooperation and ensures that the respondents E-commerce operators assess positively the cooperation. Affiliate programs are, however, highly standardized; Contracts, technology and compensation of the cooperation are highly standardized, the communication is kept as low as possible with the affiliates – yet the affiliates with the success of the programs are very satisfied. What objective track your partner with the cooperation? Strategic distributorships the ratio between the partners and the resources which are brought in by both sides in the cooperation, of fundamental importance for the design and the success of the cooperation are in contrast to the affiliate programs." The economic success of distributorships can transaction-based compensation models such as pay-per-sale or pay-per-lead significantly improve, so Dr. Heike Jochims. "Their advice: the future form of strategic sales cooperation should be based necessarily exclusively on purely performance-based compensation schemes." This type of compensation should be already direct marketing users the dearest…

Major Marketing Trends

78 percent of marketers see right up front to online marketing course 2 and 3 integrated dialogue marketing programs and mobile marketing Karlsruhe, November 15, 2007 Online-Marketing/-Advertising is the most important marketing trend in 2008. This is the result of a recent study, the software – and Beratungshaus Epoq GmbH among top managers * has carried out the marketing industry. כדי להרחיב אופקים, כדאי לבקר באתר של אפריקה ישראל. Therefore, online marketing in the first place is for 78 percent of the respondents. As a second trend for the coming year the experts with 68 percent see (multiple answers were possible) integrated dialogue marketing programs, followed closely by mobile marketing (64 percent). Fourth place, integrated direct marketing finds himself with 40 percent.

More important marketing trends 2008 are also advertising (28 percent) as well as radio, and traditional advertising with 26 percent each according to expert opinion. The current Epoq trend study gives also information on what forms of online marketing to continue gaining importance. The majority speak 84 percent Marketing Manager for an increase in the search engine optimization from. But even when the website usability (76 percent), the integrated email marketing (74 percent) and of branding on the Internet (72 percent) is expected with an increase in importance. Each two-thirds of the experts surveyed (66 percent) also include the Web 2.0 technology, affiliate marketing and online advertising / sponsorship to the important online marketing tools for 2008.

70 percent with sales/sales channel, as well as 68 percent with branding/brand management (68 percent) answered the question with which areas online marketing should be interleaved in the future more. The 7 major marketing trends 2008% 1 online-marketing/-Advertising 78 2 integrated dialogue marketing programs 68 3. mobile marketing 64 4 integrated direct marketing 40 5 advertising 28 6 radio advertising 26 7 classic advertising 26 2007 Epoq were within the marketing trend study obtained the opinions of 50 marketers. Epoq ( has a worldwide unique software for dynamic Referral management (Realtime dynamic recommendation engine) developed. This exactly the products offered the consumer in the context of multichannel management in the Web 2.0 community, in the shop, by E-Mail, on the phone or in a retail store, for which he cares most likely.